The initial phase of any app development process is answering the question “what is the purpose of the app?” from a company and user perspective. This might be obvious, but it requires a process to specify and clarify how to conceptualise the functionality so that it will be relevant for both the user and your company. This includes both proposing features based on what is possible form a technical perspective and what the users will want and expect. At this stage creating KPIs for the app is key. If the strategy and concept is already outlined, we use our extensive experience gained from completing hundreds of mobile app projects to provide feedback on what will work and what will not, as well as the pitfalls that need to be addressed or considered.
The goal of the UX and design phase is to deliver an app that is intuitive, easy to use and stunningly beautiful. This phase starts with an interactive prototype of the full app to discuss the different UX choices and functionality. When the flow of the app is clear we analyse the different design style within the app-category to determine how to stand out. We then start the pixel-magic and create a stunning mobile design while still being true to the brands existing brand identity and guidelines. In the end we make sure that all screens are pixel perfect and that the interaction animations are awesome.
For all aspects of the development process we apply an iterative process allowing for a more flexible and efficient workflow. We develop for range of platforms (iOS, Android, Windows Phone and web) but build the app native for each of them to ensure the best user experience on each platform. We have a team of passionate in-house developers located in London and Copenhagen who are specialised in mobile development for all the different platforms. We practice differentiated development in order to maximize the experience for devices with higher OS versions or higher capacity. Most apps consist of a mobile part and a backend which we either build directly on top of our easy to use free CMS Nodescamp or integrated onto already existing frameworks or APIs.
With an ever growing number of devices with different screen-sizes, OS versions and other hardware it is important to test how the app will work in all these different environments. We have an extensive range of mobile devices covering all the latest and most popular Android phones and older versions as well as the full range of all the Apple models. We don’t upload the app to AppStore and Google Play, until it have gone through heavy testing, and while doing so we supply guidance on how to create the best keywords and descriptions. After launch our automated monitoring systems make sure that the users do not experience any bugs or crashes.
Although some apps might have a limited life-time to support a campaign for a shorter duration, most apps we develop are expected to live on for a long time. Thereby it is important to let the app evolve over time as the users needs change and new possibilities arise. No matter how well planned the concept of the app is it might always surprise how the users actually use the app and what features they truly love inside it. We help monitor this by implementing analytics to monitor and evaluate the usage of the app. As standard we implement Google Analytics but have extensive experience in implementing a wide range of third party tracking.